This has been a big help to me. If you are looking for creative ways to stand out, this is the book. He provides great examples. I have also been able to connect with Jim directly online. He really does want to help people do better!
Perhaps this is because I am not a beginner at running a business online, but this all seemed very basic to me.
This was very helpful. Holiday is good, no doubt about it...
However much the underbelly of New Media may shock you in this book, I cannot shake the feeling that Holiday sensationalized the book himself. His "unveiling" of how Youtube uses Thumbnails to increase Click-through-rate is not as crazy as he suggests. Although there is manipulation going on, I don't think it is bleak as he professes.
I DO recommend the book for anyone who makes their living from new media.
Most books about story-telling, spend a lot of time talking about how important story-telling is, but spend so little on HOW to actually create great stories, especially in the context of the digital age. Jonah goes into this beyond what most authors do. Thank goodness!
I love the book, I am reading for the second time this month!
My only concern is that I wish he went into the mechanics of story-telling even more, but there is still a lot to work with.
The author should be commended for the significant contribution he has made to not just effective marketing, but appealing to our higher human nature and revealing how this can be so much more powerful that appealing to people baser needs/desires.
This is what makes the book stand out so much!
Just finished all 5 Books of the Song of Ice & Fire. I like this better than LOTR! Yes, I said it....better than Tolkien! Huge books that never gets boring, always gripping, and you learn something new each chapter.
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