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Martha

Nashville, TN, United States

9
HELPFUL VOTES
  • 1 reviews
  • 1 ratings
  • 15 titles in library
  • 0 purchased in 2014
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  • The Referral Engine: Teaching Your Business to Market Itself

    • UNABRIDGED (6 hrs and 49 mins)
    • By John Jantsch
    • Narrated By John Jantsch
    • Whispersync for Voice-ready
    Overall
    (421)
    Performance
    (168)
    Story
    (164)

    The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....

    Martha says: "Great book, easy read/listen, huge amount of info"
    "Great book, easy read/listen, huge amount of info"
    Overall

    I enjoyed the Referral Engine very much. It's a quick read/listen and is easy to have on during commutes or while excercising. It definitely gives you an almost overwhelming amount of info on how to create a successful referral system for your business. We all know referrals are often the best kind of customers. Who wouldn't want more? This book shows you how to get them easily.

    If you read it once, it can be overwhelming, so just take what pieces work for you. Read it again and focus on those pieces.

    9 of 9 people found this review helpful

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