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Jeremy Kossen

Member Since 2005

1
HELPFUL VOTES
  • 2 reviews
  • 5 ratings
  • 0 titles in library
  • 4 purchased in 2014
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  • Using Evangelism to Sell Products, Companies, and Ideas

    • NONE (50 mins)
    • By Guy Kawasaki (Fellow, Apple Computer
    Overall
    (40)
    Performance
    (8)
    Story
    (10)

    Rajesh says: "So, whats new?"
    "Well Worth the $2"
    Overall

    I'm not sure why one of the reviewers was so critical and stated that there was nothing new in this lecture. Perhaps, he's correct that there is nothing new. Keep in mind, Guy mentions his age (38), which would mean the lecture must have been made around 1992. That is quite some time ago, and before the Web!

    So in that sense, it was a little dated, which is why I didn't give it 5 stars. However, the principles are timeless, and the presentation was very good. Simply from the perspective of someone who also does lectures at industry events, it was good to hear Guy. It does a very good job of weaving in anecdotes and keeping the audience engaged with humor.

    The content was quite good, and as I indicated, the principles are timeless, and still very relevant in a "Webified" world!


    0 of 0 people found this review helpful
  • The New Rules of Marketing & PR

    • UNABRIDGED (9 hrs and 23 mins)
    • By David Meerman Scott
    • Narrated By Sean Pratt
    Overall
    (93)
    Performance
    (8)
    Story
    (9)

    The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers large and small companies, nonprofits, entrepreneurs, political organizations, consultants, even rock bands and churches. Finally, you can speak directly to customers and buyers, establishing a personal link with those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget advertising campaign.

    Mark says: "Not Enough Depth"
    "Great book! Tactical, not theoretical."
    Overall

    This is an excellent book. Most marketing books give you a lot of theory or are filled with a bunch fluff and no substance. This book, like Tim Ferris's "4 Hour Work Week", is filled with real world examples and "how to's".

    Moreover, the David Meerman Scott skillfully presents evidence as to why the conventional wisdom and tactics--big budgets, trade shows, overemphasis of reaching the mainstream media--are dead, and why under the new rules, using press releases to reach your target consumer directly AND enhance SEO (search engine optimization), leveraging social media such as Twitter, StumbleUpon, Squidoo, Digg, blogging, etc., is far cheaper and more effective.

    On another note, I also thought the narrator did an excellent job. Often times I find the narrators sound completely detached from the material. With this book, the narrator spoke so authoritatively and convincingly that I initially thought it was the author narrating.



    1 of 1 people found this review helpful

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