A very light and superficial approach to the "Wal-Mart phenomenon". Gets into some of the history and mindset of this company, but avoids tough topics such as unfair competition, the encouragement of "economic cheaters" such as China (a country which cheats on environmental pollution, social obligations, intellectual property, etc.), and the addiction of American shoppers to "conspicuous consumption". A good introduction to Wal-Mart, but very light. Also, the sycophantic demeanor of the author does get boring after a while.
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