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  • Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business | [Lynda Resnick, Francis Wilkinson]
    Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business
    UNABRIDGED

    Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business

    • UNABRIDGED (4 hrs and 53 mins)
    • By Lynda Resnick, Francis Wilkinson
    • Narrated By Lynda Resnick
    • Whispersync for Voice-ready
    Overall
    (12)
    Performance
    (1)
    Story
    (1)

    POM Wonderful. FIJI Water. Teleflora. The Franklin Mint. Lynda Resnick's marketing triumphs read like an encyclopedia of branding. She is the smartest and hardest-working marketing brain in the business - the kind of marketer who can sell "ice sculptures to Eskimos". But her brilliant ideas aren't simply the result of random inspiration; they're the products of a systematic approach to marketing that any company - large or small - can adapt to achieve success.

    Manuel says: "Not much rubies in this orchard"
    "Just ok"
    Overall
    Performance
    Story

    The book is ok. It's a somewhat interesting autobiographical work from a shameless self-promoter. What else would you expect from a marketer. There are no insights to be learned, but it can be entertaining for those who find the author or the subject matter (i.e. very superficial approaches to marketing) of interest. I probably would've found it interesting when I was in seventh grade...

    0 of 0 people found this review helpful
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