The quality of the investigation and point of views from the author were very interesting and informative.
A Must-Read for everyone involved in sales and commercial activities, or just for everyone who would like to improve its hability to negotiate anything!
The reading was very active and energetic.
After reading the 3 books from Malcom Gladwell, and enjoying them a lot I was looking for something more into depht related to the way we think and decide, This book gets to the perfect level!
It really changed the way I used to think about feelings.... Reason is definetely overrated!
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