Great book about search in general and google in particular. The book also goes through yahoo, ask, and several other search engines in such a way that gives the reader the appropriate background to understand how Google came about and why it was so revolutionary. The author does a nice job of explaining several technical issues (e.g. Google's page rank algorithm) in such a way that non-technical people can understand.
If you had to pick one book to read to understand the basis for the modern interenet, I think this would be a good choice. I'm in the process of writing the business plan for my company prior to our beta launch and reading/listening to this book caused me to see our product in somewhat of a different light. Translation: it's a powerful and thought provoking book that moves well.
The intro is a little bit slow, but once you get through that part, the rest moves along at rapid pace. I was also impressed that this book told several stories that I'd not heard mentioned in other books. Often times, authors of popular topics or companies will all tell the same legendary tales of the companies greatness. There is some overlap between this book and The Google Story, but this book has its own unique examples that similarly paint the picture of Google's rise to power.
This book was well done and informative. I found it a little difficult at times to keep up with all the points the author made (there are many). All are around the same topic--how crowds can be more effective then individuals under certain conditions--but there are many sub points that can lead the reader/listener confused at times. This is one I could see myself listening to again to gain more clarity. The only reason that I didn't give it a 5 was because there is so much going on in this book, and to many I'm sure that's a good thing. For me it was too, but I offer that point as a means of caution to the person who thinks this is a quick and easy book. It isn't, but it is well researched and well thought out.
Great book for anyone interested in the power of word of mouth or viral marketing. The examples are interesting and the points are well made.
The best book I've read/listened to in a long time. It gives you all the details about a very unique company, along with educating you about the venture capital industry.
Report Inappropriate Content