Normally I steer clear of abridgments, but this was an excellent way to spend five hours. I'm not sure how much longer an unabridged version would have been, but I felt the argument of this book proceeded very logically and was adequately developed and supported by the factual examples.
That argument is essentially this: that many social trends and phenomena follow the same basic pattern as epidemics; that they follow the same pattern because they are caused and sustained in much the same way; that the difference between trends that get past the "tipping point" and those that do not may often be one or more very small factors; and that if one wants to create any sort of social trend (whether that be buying a product or committing fewer crimes), it is important to attend to such very small factors.
The book is anecdotal, and for all I know there may be respected social scientists who think Gladwell is a rank amateur who is dabbling beyond his depth. But for my part, I think Gladwell is a perspicacious observer whose insights here are original, interesting, and even useful.
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