If you ever wondered how an American icon could get taken over by a company outside the US (more specifically Brazil) then you will find this book very interesting. The author did a very good job in digging up a lot of details that when considered could have kept the company independent. Unfortunately, the author is a woman and made it a point that she was pregnant when writing the story and how she was able to break into the man's world of beer drinking anyway. It should have been clear then as to why the author chose a female narrator. Every person referenced in this book was male so you can imagine what it was like listening to a woman imitate a man's voice.
There were not enough examples of the types of questions to be used. It seemed it was more of a regergatation of others questions than anythhing from the author.
No, in fact a much better alternative to this title is "Questions that Get Results" by Paul Cherry and Patrick Connor. The book has chapters built around the types of questions you are looking for with example upon example. It's available for audible download as well. :)
The book was more of a biography on questions that a business book about them. For someone that may not be in a business capacity it maybe OK but for someone looking for a lot of meat I would again suggest "Questions that Get Results."
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