I thought this book was a nice introduction into branding. I liked the ice cream example he used to frame his ideas. He never offered ground breaking ideas, but I like how he blends PR, Marketing, and advertising. Narration was easy to listen to.
I am not into what the author calls "Brain Science," but I am interested in educational psychology. This book has provided the connections I need. The organization of the book is sound, making the points both memorable and valuable. He has a nice blend of technical jargon and pop language, enough so that (I believe) any novice with the motivation to learn about how the brain functions can learn. This book provides a great model for how scientific (both the hard sciences and social sciences) work can be translated to a larger audience. I actually enjoyed the narrator, he seemed to have emotion behind his voice that I was able to connect to.
My only complaint about the book was the last chapters. He went from what I believed to be fascinating ideas to "men are different from women", and "children are natural scientists." I can't help thinking he was pandering to his family. (I suppose is fine, I might do the same thing in my books) I am a huge fan of Tannen, but I think her work was really smashed into this book. I would suggest limiting the book to ten rules (Oh, and I would change the rules approach, a bit cliche for me) Other than that, so far it has been my favorite book on audible.
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