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Richard

Lincoln, NE, USA

14
HELPFUL VOTES
  • 2 reviews
  • 4 ratings
  • 27 titles in library
  • 0 purchased in 2014
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  • Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School

    • UNABRIDGED (7 hrs and 40 mins)
    • By John J. Medina
    • Narrated By John J. Medina
    Overall
    (1577)
    Performance
    (883)
    Story
    (884)

    Most of us have no idea what's really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know - such as the brain's need for physical activity to work at its best. How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget - and so important to repeat new information? Is it true that men and women have different brains?

    Beenre says: "My favorite book for students."
    "Important Connections"
    Overall

    I am not into what the author calls "Brain Science," but I am interested in educational psychology. This book has provided the connections I need. The organization of the book is sound, making the points both memorable and valuable. He has a nice blend of technical jargon and pop language, enough so that (I believe) any novice with the motivation to learn about how the brain functions can learn. This book provides a great model for how scientific (both the hard sciences and social sciences) work can be translated to a larger audience. I actually enjoyed the narrator, he seemed to have emotion behind his voice that I was able to connect to.

    My only complaint about the book was the last chapters. He went from what I believed to be fascinating ideas to "men are different from women", and "children are natural scientists." I can't help thinking he was pandering to his family. (I suppose is fine, I might do the same thing in my books) I am a huge fan of Tannen, but I think her work was really smashed into this book. I would suggest limiting the book to ten rules (Oh, and I would change the rules approach, a bit cliche for me) Other than that, so far it has been my favorite book on audible.

    13 of 13 people found this review helpful
  • A Branded World: Adventures in Public Relations and the Creation of Superbrands

    • UNABRIDGED (10 hrs and 17 mins)
    • By Michael Levine
    • Narrated By Lloyd James
    • Whispersync for Voice-ready
    Overall
    (41)
    Performance
    (6)
    Story
    (8)

    Branding is ultimately the way you differentiate your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there's much more to effective branding than a memorable slogan and ubiquitous advertising; public relations is becoming key to the entire strategy.

    Victor says: "Unless you are in PR....."
    "Not a bad intro into Branding"
    Overall

    I thought this book was a nice introduction into branding. I liked the ice cream example he used to frame his ideas. He never offered ground breaking ideas, but I like how he blends PR, Marketing, and advertising. Narration was easy to listen to.

    1 of 1 people found this review helpful

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