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Jacki

Kitchener, Ontario, Canada

5
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  • 1 reviews
  • 1 ratings
  • 1 titles in library
  • 0 purchased in 2014
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  • Unmarketing: Stop Marketing, Start Engaging

    • UNABRIDGED (5 hrs and 38 mins)
    • By Scott Stratten
    • Narrated By Scott Stratten
    Overall
    (122)
    Performance
    (72)
    Story
    (71)

    For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to. So why do we still keep trying the same stale marketing moves? UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere....

    Carla says: "Excellent Info, Delivered with Refreshing Candor"
    "Easily digestible, smart book"
    Overall

    This book is an easy listen, just as the paper version is an easy read. It has some great topics and really drives home the point that we're all marketing all the time. Great examples of things that can make or break a customer's experience and, in turn, affect your brand - forever. I recommend this book to everyone in business, especially if you're wondering how to make social media work for you.

    Oh, and the snark is built right in. :)

    5 of 7 people found this review helpful

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