The End of Business as Usual is as brilliant as it is ambitious.
Brilliant because Brian has produced profoundly insightful commentary on the evolution of business and the adaptations needed to survive the disintermediation created by connected consumers. Ambitious because Brian has masterfully synthesized mountains of data into a well choreographed narrative that relies on evidence to forecast the future of business.
This book is a must read for any person who needs proof that businesses must adapt to endure. I believe it's as appealing to the historian as it is to the futurist. As practical for sales as it is for the C-Suite. Brand survival is no longer about being the first or biggest. It's about those most capable of change.
This book has made an enormous impact on me. It's given me the motivation to dream of what could be, the reasoning to align culture to consumer behavior and a compass to my future success.
Its a combination of Six Pixels of Separation, Purple Cow, Zag, Cluetrain Manifesto and Here Comes Everybody
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