Buy the physical book not the Audible version because the narration is terrible.
Like so many books of the nature the author is beating the same idea to death over and over with each new book.
Seth Godin likes to narrate his own work but unfortunately he really does't have the voice for it which really distracts from the information he is attempting to communicate.
Someone needs to tell Seth Godin that he is not the best person to narrate his own books and then hire a better narrator.
I'd recommend the book but under no circumstances would I recommend the audiobook as the narration is atrocious.
I was inspired to ensure that I never buy any book narrated by Erik Synnvestvedt. Ever!
Very difficult to listen to. The book is great but the narrator is a very bad choice. It really hurts the useful information that this book contains.
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