This book will resonate with you if you are an entrepreneur or in sales. It touches on why it makes sense to cultivate customer evangelism. Basically it touches on the 6 tenets of custover evangelism; which are:
1 Customer + delta
2 Building the buzz
3 Napsterizing your product knowledge
4 Leveraging on and building Comunities
5 Make bite size chunks
6 Create a cause
I liked the first 2.5 hours which talks about the above subjects in detail. the next 3 hours talks about the case studies and can be a drag at times. The last half hour sums up the book which is worth reading as well.
Anyone who is starting as an entrepreneur or is in Stage 1 of his business (i.e. revenue less than i million), will find this book extremely useful. The bulk of the material on this book is for this class of entrepreneurs. There is also a lot of information for Stage 2 businesses (revenue from 1 to 10 million). There is also some information for bigger businesses, although not much.
I find this audio awesome because Michael Masterson speaks from experience and not from theory. There is nothing like tapping onto the experience of a seasoned serial entrepreneur.
After listenning to this, the entire business plan for my business venture became crystal clear.
For those who are not entrepreneurs or are not planning to start a business, will not be able to relate to this book. But for those who are just starting out, this is a GEM! And for those already having running businesses, this would also be helpful as it can give you insights you never imagined.
This is really the best download on Audible. Brian tracy does such an awesome job touching on every aspect of Success. The recording is from a life seminar and the quality is not as good as a studio recording but after half hour you would hardly be able to tell the difference. Ath the end of the recording, I was wishing there was more.
He touches on such a wide range of topics that its amazing. He touches briefly on sales success, family success, financial success, business success. It is a must listen for anyone who wants success in life.
Its amazing that this book was written before the melt down. It is highly recommended to anyone wanting to know what the whole "sub-prime" crisis is all about. Its more to it than a couple of banks lending money to a bunch of people who cant afford to pay back. The down side to it is that there is a lot of jargon. If you are lost with all this jargon, do some research on wikipedia to understand what CMOs, CDS, etc. are. This would make the listening more exciting. All in all, it is recommended for anyone who is interested to know how we got to this crisi and where we go from here.
I liked the history part which described most of the events that lead up to the current crisis. I wa surprised to find that the "sub-prime" crisis is just the tip of the iceberg and that issues with the CDS are even a bigger problem with 42 trillion USD involved.
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