It's a must read for anyone interested in learning more about the Google and how the internet economy works. Many people take for granted our ability to punch a few words into Google and get useful information on just about anything. The book covers the fascinating early history of Search from the early days of AltaVista to the Google and Bing. How does the Google search process work? How does search advertising work? What do companies do to get their info at the top of the Google search? It is also a personal story about the entrepreneurs who created the services that make the internet useful and profitable. It manages to do all this while reading like a fast paced novel. Great for a long trip -- you will not want to stop listening.
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