Social Media involves a set of tools that allows us to build relationships online. As marketing shifts from being subjected to broadcast methods, such as just print or television ads to an interactive approach is challenging small business owners through large corporations. Word of mouth and referral based business is key to finding new clients or customers and retaining their business. Building a community online can be a complicated task. Where should a business start? Do we need a website or blog, should we be on Facebook or LinkedIn? What other types of content can we create and publish? And how do we systematize all this to still conduct our business?
In “Social Media 101”, Chris Brogan highlights the various channels online that businesses need to extend their presence into, while maintaining a good website that functions like home base. Beyond implementing tools, Chris shares valuable insight into the actual relationship building activities.
Whether you are building a corporate brand, or furthering your personal brand as it relates to your own business or companies you contract with, it is important to go beyond just showing up or operating in broadcast only mode. It now matters to authentically connect and offer value to others.
As an added bonus, I enjoy listening to Chris narrate the book himself.
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