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Gerald

Austin, TX, United States | Member Since 2012

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  • 1 reviews
  • 1 ratings
  • 46 titles in library
  • 7 purchased in 2014
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  • All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

    • UNABRIDGED (4 hrs and 20 mins)
    • By Seth Godin
    • Narrated By Seth Godin
    • Whispersync for Voice-ready
    Overall
    (735)
    Performance
    (216)
    Story
    (215)

    Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names...and believing it makes it true.

    Oscar says: "Just OK for me."
    "Great perspective, marketing is about storytelling"
    Overall
    Performance
    Story
    What did you love best about All Marketers Are Liars?

    I like the fact that it looked at human psychology vs. surface trends.


    Who was your favorite character and why?

    N/A


    What does Seth Godin bring to the story that you wouldn’t experience if you just read the book?

    N/A


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    It made me appreciate marketing's important role in society.


    0 of 0 people found this review helpful

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