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Pavel

Ruse, Bulgaria

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HELPFUL VOTES
  • 1 reviews
  • 3 ratings
  • 7 titles in library
  • 1 purchased in 2014
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  • Marketing 3.0: From Products to Customers to the Human Spirit

    • UNABRIDGED (4 hrs and 41 mins)
    • By Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
    • Narrated By Kent Cassella
    Overall
    (12)
    Performance
    (9)
    Story
    (9)

    The new model for marketing - Marketing 3.0 - treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.

    V. Ivashchuk says: "Marketing 3.0 is about CSR"
    "Common sence of the 21st century"
    Overall
    Performance
    Story

    The book structures an already present perception that business is no longer (ONLY) the sterile domain of profit hunting and witty advertising. People care what you do with their money and what kind of organization they are supporting by buying a product.
    The book itself doesnt introduce mind-blowing ideas, rather than present the things that you already notice and feel in a way that helps you understand how changes in people`s perceptions influence (and will continue to influence) the biggest organizations on the planet.
    For me the structured thesis and its presentation was well worth the listen.

    0 of 0 people found this review helpful

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