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Doug

Entrepreneur, marketer, Zen Buddhist.

Member Since 2010

1
HELPFUL VOTES
  • 1 reviews
  • 3 ratings
  • 510 titles in library
  • 42 purchased in 2014
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  • Contagious: Why Things Catch On

    • UNABRIDGED (6 hrs and 54 mins)
    • By Jonah Berger
    • Narrated By Keith Nobbs
    • Whispersync for Voice-ready
    Overall
    (795)
    Performance
    (673)
    Story
    (676)

    Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

    Douglas C. Bates says: "A Primer on Viral & Memorable Marketing"
    "A Primer on Viral & Memorable Marketing"
    Overall
    Performance
    Story

    This is a must-read for anyone professionally involved in the creation of advertising. It's written for people without background on the subject, but does such a good job in organizing and clarifying the principles that it's a good read for even marketing veterans.

    Berger does an excellent job exploring and detailing the message elements that cause people to remember advertising messages and stories, and to want to pass around those stories (with or without embedded ad messages). The book explores 6 principles involved in why things catch on:

    * social currency
    * triggers
    * emotion
    * public
    * practical value
    * stories

    These principles serve as a checklist for the creation of advertising, especially any advertising that attempts to be viral.

    19 of 19 people found this review helpful
  • It's Not Just Who You Know

    • UNABRIDGED (8 hrs and 38 mins)
    • By Tommy Spaulding, Ken Blanchard (foreword)
    • Narrated By Dustin Rubin
    • Whispersync for Voice-ready
    Overall
    (88)
    Performance
    (16)
    Story
    (16)

    In It’s Not Just Who You Know, Tommy Spaulding—the former CEO of Up With People—has written the new How to Win Friends and Influence People for the 21st century. Success—in business and in life—is all about relationships. In this powerful guide to reaching out to others, Spaulding takes Dale Carnegie’s classic philosophy to the next level—how to create lasting relationships that go well beyond mere superficial contacts and “second floor” relationships.

    Glenn says: "Another networking book"
    "Tommy Spaulding Talking about Tommy Spaulding"
    Overall

    This book desperately needs editing down. Far too many words for too little content.

    1 of 2 people found this review helpful

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