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Michael

United States

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  • Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability | [Jagmohan Raju]
    Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability
    UNABRIDGED

    Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability

    • UNABRIDGED (6 hrs and 58 mins)
    • By Jagmohan Raju
    • Narrated By Knighton Bliss
    Overall
    (84)
    Performance
    (26)
    Story
    (25)

    In Smart Pricing, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to tell the stories of how innovative pricing strategies can help companies create and capture value as well as customers. They teach the pricing principles behind those innovative ideas and practices.

    Nilsson Denver says: "Breaks your mindset"
    "Fantastic content...poor narration"
    Overall
    Performance
    Story

    I can't say enough about how valuable this book is from a content perspective. However, the narration really needs some work. The narrator's voice is great, but he reads it in a halting robotic fashion. Many times there are long pauses mid-sentence that makes one believe the sentence or thought is complete. This really gets in the way of the true meaning of the sentence. I'm not referring to comma or semi-colon pauses, but pauses that occur at other times. I am not trying to be too critical, but it definitely takes away from the listening experience. However, the audiobook is still worth buying despite the narration issues.

    1 of 1 people found this review helpful

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