I love Seth Godin - my favorite author. Tribes...Linchpin...Purple Cow...Free Prize inside...Meatball Sundae...love all of his books and own all of the recordings.
Like another reviewer...20 minutes into it I had to shut it off.
#1 - His voice ... I LIKE the fact that he reads his books...it adds to it. In this recording, he is flat - has no enthusiasm and is almost whispering. It will lull you to sleep.
#2 - We've heard all of this stuff before from him. It's good stuff, but it's freshman year 101 Seth Godin material. I was expecting master's level material since he felt another book warranted.
I am bored with it and will move on. The rest of his books are OUTSTANDING, however.
His books are the best out there. This one is a stinker.
He is whispering.
I was expecting step by step Secrets to Success - his secrets to success...motivational stuff.
This isn't it. His iTunes audio is better suited for this. The F-bomb in chapter one was completely unnecessary.
The book is solid as far as delivering business concepts. One thing that annoyed me was his premise that all of his readers believe in evolution - that we used to be animals and thus aren't designed to sit at a desk. Oops - I said "designed"...I mean...we haven't evolved to be able to sit at a desk yet :)
One or two references - no problem. However, the author hits it again and again and couple that with the fact that it was getting boring (it was the subject matter, not the performance), I shut it off about 1/2 way through the book.
If you want a crash course in business, the book is fine, however.
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