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Ian

dorchester, ON, Canada | Member Since 2006

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HELPFUL VOTES
  • 1 reviews
  • 2 ratings
  • 210 titles in library
  • 0 purchased in 2014
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  • Car Guys vs. Bean Counters: The Battle for the Soul of American Business

    • UNABRIDGED (9 hrs and 39 mins)
    • By Bob Lutz
    • Narrated By Norman Dietz
    • Whispersync for Voice-ready
    Overall
    (91)
    Performance
    (73)
    Story
    (69)

    In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy. When Lutz got into the auto business in the early sixties, CEOs knew that if you captured the public's imagination with great cars, the money would follow.

    Reader says: "Boring and self-involved."
    "Enjoyable read.."
    Overall

    I just like the way Bob puts thing, thats why I enjoyed this book so much. Truthful and strait to the point. He knows his stuff, so I think he can tell the story to everyone who thinks Honda and Toyota can do no wrong.

    1 of 4 people found this review helpful

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