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Shane

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  • Buy-ology: How Everything We Believe About Why We Buy Is Wrong

    • UNABRIDGED (5 hrs and 55 mins)
    • By Martin Lindstrom
    • Narrated By Will Thorp
    Overall
    (52)
    Performance
    (15)
    Story
    (14)

    Why did so many people who took the 'Pepsi challenge' say they preferred Pepsi only to carry on buying Coca-Cola? Why do the majority of anti-smoking campaigns inadvertently encourage people to smoke? Why does the scent of melons help sell electronic products? If you're bewildered by these questions, then Buy-ology will make everything clear.

    Shane says: "Narcissistic nonsense"
    "Narcissistic nonsense"
    Overall

    I have never written a review before but as I saw this book on sale again I thought I would advise people to save their money. I barely got through the book, but persisted. In short the book takes some old research, mixes it in with the writers own theory driven 'research', and ends up being a book that seems designed to pat his ego and potentially generate business for himself. It's narcissistic and dull!

    1 of 1 people found this review helpful

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