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Helpful Reviewer

Meridian, ID, United States | Member Since 2008

  • 7 reviews
  • 7 ratings
  • 91 titles in library
  • 14 purchased in 2014

  • The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media

    • UNABRIDGED (6 hrs and 38 mins)
    • By Paul Chaney
    • Narrated By Scott Peterson
    • Whispersync for Voice-ready

    Traditional marketing tactics aren't bringing in customers like they used to, and even today's most successful businesses are suffering shrinking returns on their advertising and marketing investment. The Digital Handshake explains this phenomenon and reveals seven effective, proven strategies for using new media and online tools to find new customers and keep them.

    Helpful Reviewer says: "So much promised, so little delivered"
    "So much promised, so little delivered"

    The introductory chapter(s) for this book seemed to be introducing me to EXACTLY the kind of book that I was looking for. I didn't want something academic about social media. I wanted practical advice on how to build my social media following. I had high hopes for this book after the first few chapters.

    Unfortunately, the book failed to introduce me to new concepts. Here's how the book goes: part 1 is a sweet introduction that will make you think you bought the right book, part 2 is a lengthy explanation of why social media is important which I already know or else I wouldn't have bought the book, the the rest of the book is a painfully complete review of each of the major social networking sites and when you should use them.

    That's not what I was looking for. This would be great for an older person who doesn't use social media and doesn't understand it, but if you already know what LinkedIn, Facebook, and other sites are used for.... you'll be bored to tears. Furthermore, almost all of the examples in the book are major corporations and rarely case studies from small businesses. I couldn't force myself to finish the book.

    What I really wanted from this book was TIPS for using social media. For example, what kind of status update gets my followers to interact with my page best? What ideas for contests could help people to engage with me? What statistics can you show me for brands that have made changes to their social networking sites and seen positive results? Etc.

    If you're searching for a good book to improve your small business, check out "The Lean Startup" "The E-Myth Revisited" and "How to Win Friends and Influence People." Those are the best business books I've read, and I've read a lot of them!

    6 of 6 people found this review helpful
  • Marketing to the Social Web, Second Edition: How Digital Customer Communities Build Your Business

    • UNABRIDGED (7 hrs and 59 mins)
    • By Larry Weber
    • Narrated By Mark Boyett
    • Whispersync for Voice-ready

    Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion.

    Helpful Reviewer says: "Hate to be negative, but this book was a waste"
    "Hate to be negative, but this book was a waste"

    Let me sum up the whole book for you: The first half says "Hey, social media is important!" then the second half is filled with trite corporate expressions discussing how large corporations can "maximize their presence in the global community by utilizing social media tools."

    I guess it might be fine for corporate clients and people who are interested in the social media on a grand scale, but as a small business owner who was trying to get practical advice on how I can better engage my audience through social media... this was a complete waste of my money.

    I did not learn even one tip that could improve my small business' social media. What a waste!

    1 of 1 people found this review helpful
  • The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Expanded and Updated)

    • UNABRIDGED (13 hrs and 4 mins)
    • By Timothy Ferriss
    • Narrated By Ray Porter

    This expanded edition includes dozens of practical tips and case studies from readers who have doubled their income, overcome common sticking points, and reinvented themselves using the original book. Also included are templates for eliminating email and negotiating with bosses and clients, how to apply lifestyle principles in unpredictable economic times, and the latest tools, tricks, and shortcuts for living like a diplomat or millionaire without being either.

    Jason says: "My favorite book for encouragement!"
    "Great book"

    I have a bit of a different outlook on business than the author, but I definitely learned a lot of new things and have changed my business to apply some of the things I learned. This book was worth the money.

    Still, this book was not as good as "The E-Myth Revisited." That was easily the best business book I've ever read, and I've read a lot....

    3 of 4 people found this review helpful
  • The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

    • UNABRIDGED (8 hrs and 5 mins)
    • By Michael E. Gerber
    • Narrated By Michael E. Gerber
    • Whispersync for Voice-ready

    In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed.

    Christopher Burbridge says: "Life Changing, I Gotta Say"
    "Best small business book ever written"

    I read this book with great attention and then sat down for three evenings just thinking about how to apply all of the insight into my own business. It completely changed my business for the better. This is a terrific book.

    0 of 0 people found this review helpful
  • Crush It!: Why NOW Is the Time to Cash In on Your Passion

    • UNABRIDGED (3 hrs and 40 mins)
    • By Gary Vaynerchuk
    • Narrated By Gary Vaynerchuk

    Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses.

    Martin says: "Gary delivers!"
    "It was an okay book, but I preferred "The E-Myth""

    The author is obviously passionate about the topic, but I got tired of the high-school-teenager-style of writing. "Awesome!" "Crush it!" "Totally sick!" It wore on me.

    But the reason for my low review isn't because of the author's verbage. It's because, like many business books, it just didn't leave me with any real insight as to how I can change my business to apply the ideas. The actual "how to do it" chapters were pretty old news to me. Get a blog, use this or that technology, what social media sites are best, etc. I'm looking for how to use those technologies better, with specific tips.... not what tools are best.

    The one thing in the book that helped me and has stuck with me is the chapter on caring. Changed my perspective.

    I don't think I would have bought this book if I could go back in time, but that's just my personal preference. I'm sure there are many thousands who find this book to be useful.

    In my opinion, the best small business book ever written is "The E-Myth Revisited." I read that book and it completely changed my business.

    2 of 2 people found this review helpful
  • Made to Stick

    • UNABRIDGED (8 hrs and 37 mins)
    • By Chip Heath, Dan Heath
    • Narrated By Charles Kahlenberg
    • Whispersync for Voice-ready

    Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas (business people, teachers, politicians, journalists, and others) struggle to make their ideas "stick". In this indispensable guide, we discover that sticky messages of all kinds draw their power from the same six traits.

    Jeremy says: "Even Better The Second Time"
    "Too philosophical... very little practical advice"

    The idea of this book is terrific, but it was too abstract for my taste. I read the entire thing and then sat down for a minute to see how I could change my small business to make my ideas stick..... nothing. Not one thing. I wish I could get a refund.

    This was more of a psychology book on why people like some ideas, but it isn't great for business people who need to learn how to make ideas stick.

    1 of 2 people found this review helpful
  • Playful Parenting

    • ABRIDGED (6 hrs and 51 mins)
    • By Lawrence J. Cohen
    • Narrated By Lawrence J. Cohen

    Playful Parenting means joining children in their world of play, focusing on connection and confidence, giggling and roughhousing, and following your child's lead. This audiobook is an exciting approach to raising children that will help you nurture close relationships and solve behavior problems.

    Helpful Reviewer says: "How to say "play with your kids" for 100 pages"
    "How to say "play with your kids" for 100 pages"

    I loved the idea of this book, but the author spent most of the time saying that it was important to play with your kids without really elaborating on how to structure one's life to play more with the kids, how to find hobbies in common with your kids, how to find family activities that everyone enjoys, etc.

    The book was just 100 different ways of saying how important it is to play with kids. I wanted a "how to" not a "how important." HOWEVER, there were one or two things that I found useful.

    5 of 5 people found this review helpful

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