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Nick

StokkemarkeDenmark

10
HELPFUL VOTES
  • 1 reviews
  • 1 ratings
  • 52 titles in library
  • 0 purchased in 2014
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  • Spin Selling

    • ABRIDGED (3 hrs)
    • By Neil Rackham
    • Narrated By Bob Kalomeer
    Overall
    (284)
    Performance
    (137)
    Story
    (136)

    With wit and authority, Neil Rackham explains why traditional sales models don't work for large sales. He shows how conventional selling methods are doomed to fail in major sales. And he unfolds the enormously successful Spin strategy, using real-world examples and informative cases. The methods are controversial, and they often go against the grain of conventional sales training. But the powerful evidence Rackham presents will convince and convert you.

    Konstantin says: "Not exactly practical"
    "Perfect for larger sales"
    Overall

    This book is perfect if you're engaged in larger sales. Particularly if you're engaged in larger sales to an existing client base, where you'll have to sell again and again to the same people.

    I'd never written a review here on Audible before listening to this book, that's how strongly I feel about it. If you're after a quick fix or clever closes for small ticket items, try Zig Zigler. If you're selling something a little more sophisticated, listen to Neil Rackham, and then listen to him again.

    0 of 0 people found this review helpful

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