The book totaling focusing on business to consumer selling. Lots of tips but no real framework or research outside of one guy's experience. I tried to finish it and it was a struggle. Not really a sales book but a list of tricks book.
The same NLP stuff that is presented in a complex and hard to understand way. Not much value.
This is the same rehashed Tracy stuff that is 20 years old. Nothing new. No real value, clearly just a new book with old words.
Other than Work Hard or Work Smart what is more obvious then Give to Get? They work hard to make what we all know interesting but this is a sermon not a book. It is Chicken Soup for salespeople who do not know what to do with their monthly credit.
It is a cobbled together list of out dated tips and tricks that would be great if this was the '70's but not much good for today's market.
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