I really had never heard anything like this before. This man analyzed the parts of the political debate and how the left has succeeded in mastering the process. The right has simply showed up to the game and thought since they obviously had the best ideas they would win. The author shows that having the right ideas is not enough since most of the people who vote can not articulate a rational reason for their choice. Something else motivates them to vote, and the author shows us some of the tactics that need to be used.
You could listen to this book in a sitting, I listened to it on the road in my truck.
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