As usual Mr. Gladwell has impressive insights. This time he looks at the power of 'thin slicing' which is essentially making a snap judgment about something. The key to that blink reaction being accurate though has much to do with the observers expertise in an area (you need to have some) and the context in which they are making the determination (you need to have a neutral, unbiased way to make the judgment or it may be unavoidably affected).
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