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Steven

Santa Fe, NM, USA

2
HELPFUL VOTES
  • 1 reviews
  • 1 ratings
  • 1 titles in library
  • 0 purchased in 2014
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  • Made to Stick

    • UNABRIDGED (8 hrs and 37 mins)
    • By Chip Heath, Dan Heath
    • Narrated By Charles Kahlenberg
    • Whispersync for Voice-ready
    Overall
    (2096)
    Performance
    (664)
    Story
    (667)

    Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas (business people, teachers, politicians, journalists, and others) struggle to make their ideas "stick". In this indispensable guide, we discover that sticky messages of all kinds draw their power from the same six traits.

    Jeremy says: "Even Better The Second Time"
    "Yawwwn"
    Overall

    Dont bother unless you need to take a nap.

    0 of 0 people found this review helpful

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