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James

UppsalaSweden | Member Since 2007

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  • What Would Google Do?

    • UNABRIDGED (9 hrs and 3 mins)
    • By Jeff Jarvis
    • Narrated By Jeff Jarvis
    • Whispersync for Voice-ready
    Overall
    (990)
    Performance
    (303)
    Story
    (306)

    In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.

    Justin says: "A great place to start...."
    "Shallow and one-sided"
    Overall

    "It seems that no company truly knows how to prosper in the internet age, except Google."

    These are the opening lines of the book, and so the tone of the book continues: Google is perfect, the rest of the world sucks.

    Any internet user with even a little knowledge knows that the reality of the situation is different: Google does some things well (search and monetising search) and have struggled in achieving traction with their other products.

    Not worth the effort - I suggest reading "The Google Story" instead.

    25 of 31 people found this review helpful

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