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donovanoleary

North Versailles, PA, United States

6
HELPFUL VOTES
  • 1 reviews
  • 1 ratings
  • 53 titles in library
  • 2 purchased in 2014
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  • The Referral Engine: Teaching Your Business to Market Itself

    • UNABRIDGED (6 hrs and 49 mins)
    • By John Jantsch
    • Narrated By John Jantsch
    • Whispersync for Voice-ready
    Overall
    (424)
    Performance
    (171)
    Story
    (166)

    The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....

    Martha says: "Great book, easy read/listen, huge amount of info"
    "Practical & Inspirational Ideas"
    Overall

    This book is a great way to "warm-up" or get in the "mood" for a Brainstorming session. The examples are solid and practical in most business segments (Retail, Service, Professional, etc). The reading was also very good.

    6 of 9 people found this review helpful

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