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Rick

EL PASO, TX, United States | Member Since 2009

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  • The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

    • UNABRIDGED (6 hrs and 48 mins)
    • By Guy Kawasaki
    • Narrated By Paul Boehmer
    • Whispersync for Voice-ready
    Overall
    (332)
    Performance
    (155)
    Story
    (155)

    What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.

    A User says: "Great Content - Punishing Narration"
    "Starting From Where You Are is Key"
    Overall
    Performance
    Story
    What made the experience of listening to The Art of the Start the most enjoyable?

    I've always enjoyed Guy Kawasaki. I wish many times that I have grown up in the culture of Silicon Valley as he and so many of our brightest entrepreneurs have.
    He is such an entertainer and is one of my few marketing heroes.


    What was your reaction to the ending? (No spoilers please!)

    It didn't dissapoint. It never does with Guy. He has mastered the art of keeping wanting, coming back for more.


    Which scene was your favorite?

    I like the simple practical structure of the 10 slide business plan, mapped to the word document. SO many start ups, and wanna be's and strategic planners could benefit immensely by just following an old principle that Guy teaches - KISS, Keep It Simple, Stupid. Or is that Stupid Simple these days?


    Was there a moment in the book that particularly moved you?

    Examples always help to drive the point home and make the read something easier to share. I will remember so many lessons because of the stories that make the point.
    One in particular is taking your report, printing it out and throwing all but the first two pages in the garbage, then with what is left ask yourself, is this interesting enough to invest in, or


    Any additional comments?

    I think the audible organization of audio material is very helpful. I tend to find myself falling asleep from time to time, or loosing focus or want to go back to a particular point and want to be abel to find it quickly. Sleep patrol, 30 second back up and smart bookmarks handle all that for me. SInce I prefer to see things written down, and I can't really do that while I'm driving, Audible recordings manage that challenge very nicely.

    0 of 0 people found this review helpful

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