I've always enjoyed Guy Kawasaki. I wish many times that I have grown up in the culture of Silicon Valley as he and so many of our brightest entrepreneurs have.
He is such an entertainer and is one of my few marketing heroes.
It didn't dissapoint. It never does with Guy. He has mastered the art of keeping wanting, coming back for more.
I like the simple practical structure of the 10 slide business plan, mapped to the word document. SO many start ups, and wanna be's and strategic planners could benefit immensely by just following an old principle that Guy teaches - KISS, Keep It Simple, Stupid. Or is that Stupid Simple these days?
Examples always help to drive the point home and make the read something easier to share. I will remember so many lessons because of the stories that make the point.
One in particular is taking your report, printing it out and throwing all but the first two pages in the garbage, then with what is left ask yourself, is this interesting enough to invest in, or
I think the audible organization of audio material is very helpful. I tend to find myself falling asleep from time to time, or loosing focus or want to go back to a particular point and want to be abel to find it quickly. Sleep patrol, 30 second back up and smart bookmarks handle all that for me. SInce I prefer to see things written down, and I can't really do that while I'm driving, Audible recordings manage that challenge very nicely.
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