Being in sales, I found this book to be very helpful and provided real life examples of how to use these persuasive techniques, and I must say that most of them work quite well. I have read quite a few persuasive books, and this was up there with the best of them. You will be able to use these techniques almost immediately!!! I have already listened twice and taken notes so I can make these techniques habitual. Good Listen!!!
After watching the program, I had to get the book, and it doesn't let you down at all. It modernizes what we already know has been going on for centuries and makes it easy to understand and very easy "actionables" to get you going. I had already been using certain principles of this for awhile unknowingly, and it was amazing to see that I could apply this to almost all aspects of life. If you can, watch the movie as well.
I won't tell you how good this book is. I won't even say it that you should get it. I will say that this book is great and you MUST have it if you are serious about becoming a better you and changing how you view things. EXCELLENT!!!
The book is an ok listen at best. It has some good points, but not the persuasive book I was looking for. It focused more on larger audiences in most cases, so if you are a one on one salesman, this book will not help you nearly as much if you are looking to pinpoint specific behaviors from a client.
Ok, just not what I thought it would be...
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