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Justin

Member Since 2007

84
HELPFUL VOTES
  • 12 reviews
  • 88 ratings
  • 0 titles in library
  • 5 purchased in 2014
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5

  • 1491: New Revelations of the Americas Before Columbus

    • ABRIDGED (11 hrs and 20 mins)
    • By Charles C. Mann
    • Narrated By Peter Johnson
    Overall
    (989)
    Performance
    (486)
    Story
    (489)

    In this riveting, accessible work of science, Charles Mann takes us on an enthralling journey of scientific exploration. We learn that the Indian development of modern corn was one of the most complex feats of genetic engineering ever performed. That the Great Plains are a third smaller today than they were in 1700 because the Indians who maintained them by burning died. And that the Amazon rain forest may be largely a human artifact.

    Case says: "Hotly debated new theories, but NOT revisionism"
    "Thanks Stuff You Should Know!"
    Overall

    I heard about this book from the podcast "stuff you should know" and I'm glad I took the leap and got it. I am not what you would consider a history buff, but I have to say I couldn't put this book down. You can't help but think of your elementary school's Thanksgiving plays and classes talking about the Pilgrims and Indians and just questioning everything. While there is nothing absolute about what is proposed in this book there is enough credible evidence to challenge almost all of our previous ideas of the native population of the Americas prior to the Europeans landing in 1492. It is quite possible they not only outnumbered us by incredibly large, staggering numbers but they were also culturally and scientifically more advanced.

    I'd recommend this to any parent, teacher, high school student or person living in North or South America.

    12 of 13 people found this review helpful
  • Intellectuals and Society

    • UNABRIDGED (11 hrs and 22 mins)
    • By Thomas Sowell
    • Narrated By Tom Weiner
    Overall
    (299)
    Performance
    (145)
    Story
    (140)

    This is a study of how intellectuals as a class affect modern societies by shaping the climate of opinion in which official policies develop, on issues ranging from economics to law to war and peace. You will hear a withering and clear-eyed critique about (but not for) intellectuals that explores their impact on public opinion, policy, and society at large.

    Chlo-bell says: "An efficient attack on liberal philosophy."
    "Biased but good"
    Overall

    Wow! I have to admit this was a book that forced me to look up quite a few words, but it was worth it to figure out exactly what concept the author was trying to convey. This book has strong biases against "Intellectuals" as defined by the author, but he makes excellent points on how society is sometimes hindered by the elitist mentality that is becoming more prevalent in our higher education system graduates and government officials.

    To sum up the author's concept as best I can: There is a select, but growing group of individuals who feel that society should be run by the smartest and most educated. That this group of select few will do a better job of running society and deciding what is best for the not-so-educated, not-so-smart masses.

    He fundamentally believes that this approach is complete folly.

    The author repeatedly challenges this concept and gives numerous examples (some good and some really biased) of how this method of leading society is flawed.

    Well worth the read if only to challenge yourself to look at things differently.

    23 of 30 people found this review helpful
  • Inbound Marketing: Get Found Using Google, Social Media, and Blogs

    • UNABRIDGED (5 hrs and 6 mins)
    • By Brian Halligan, Dharmesh Shah
    • Narrated By Erik Synnestvetd
    • Whispersync for Voice-ready
    Overall
    (346)
    Performance
    (102)
    Story
    (101)

    To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed and the key to winning is to use this change to your advantage. If you've wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the audiobook for you.

    Cat Goddess says: "DON'T BUY THE AUDIO VERSION!"
    "This book has MOJO!"
    Overall

    This is quite simply the most practical guide/blueprint for business owners who want to implement social media marketing. I find that it spells out precisely the what, why and how of social media for decision makers and implementers. There are better books that describe and expand upon the changes the web is having on businesses (e.g. Starfish and the Spider, Free, The Long Tail, Microtrends, The New Rules of Marketing and PR) but none of them give the action steps and methods this book layouts and describes for its reader. Now it is time to check out the Hubspot.com blog and online tools and see if they live up to what the authors promise.

    1 of 1 people found this review helpful
  • Socialnomics: How Social Media Transforms the Way We Live and Do Business

    • UNABRIDGED (8 hrs and 19 mins)
    • By Erik Qualman
    • Narrated By Nick Sullivan
    Overall
    (88)
    Performance
    (28)
    Story
    (25)

    Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.

    G. House Sr. says: "Solid primer for a newbie; otherwise skip it"
    "Overall comprehensive and insightful"
    Overall

    At first thought I would give this a 3 out of 5 stars. However it is so comprehensive with regards to social media and the impact it is and will have on commerce and marketing I am giving it a 4 out of 5 stars.

    At times I found the author to be right on the mark and quite insightful and at other times I found myself thinking that the incredibly insightful person who wrote the book had been kidnapped, forced to drink the "social media Kool-Aid" and live with Care Bears for 45 days, thus morphing his sense of society.

    Having said that, this is absolutely well worth the read. But if you find yourself from time to time thinking "where is this guy coming from?" ignore your apprehension and just read on to the next section, he will come back to reality and it will get good again.

    4 of 7 people found this review helpful
  • Buyology: Truth and Lies About Why We Buy

    • UNABRIDGED (7 hrs and 22 mins)
    • By Martin Lindstrom
    • Narrated By Don Leslie
    • Whispersync for Voice-ready
    Overall
    (295)
    Performance
    (62)
    Story
    (63)

    Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.

    Erik says: "What we think we know versus how we act in buying."
    "Well worth the read and or ear power"
    Overall

    I found this book to be very intriguing. It really peals back some of the mystery behind branding and the core of marketing techniques and methods. It gives excellent examples of the level of depth and extent to which companies will go to make us aware of their brands. It covers some shocking facts and figures of how profoundly today's society has been affected by brand marketing. One of my favorite points was the idea of brand recognition success by judging if an item passes the "smashable" test. If the product is broken into hundred parts would you still be a recognized it? (i.e. a Coke bottle or an iPod).

    I would highly recommend this book for anyone looking to further their knowledge of the science/art of marketing and branding.

    0 of 0 people found this review helpful
  • Spin Selling

    • ABRIDGED (3 hrs)
    • By Neil Rackham
    • Narrated By Bob Kalomeer
    Overall
    (284)
    Performance
    (137)
    Story
    (136)

    With wit and authority, Neil Rackham explains why traditional sales models don't work for large sales. He shows how conventional selling methods are doomed to fail in major sales. And he unfolds the enormously successful Spin strategy, using real-world examples and informative cases. The methods are controversial, and they often go against the grain of conventional sales training. But the powerful evidence Rackham presents will convince and convert you.

    Konstantin says: "Not exactly practical"
    "The good spin not the bad unethical type."
    Overall

    First off, this book is poorly named. I have an adversity to the stereotype "slick salesman" I think of when I read the name of this book. I believe it is because of the word SPIN. Spin brings up ideas of selling through situational lies, persuasion and manipulation. I would not have read this book it weren't recommended by a person who I regard as an excellent salesman and a person of high integrity.

    So to the point, this book is not about unethical selling through persuasion or manipulation as the word "spin" from the title would imply, but rather flipping or "spinning" our perceptions of the right and wrong methods for selling products and services. It lumps selling into two major categories, small purchases and large purchases. The term small is defined by the author as not having a social or major economic impact on the buyer decides the purchase was a poor decision. The term large is conversely defined as having some type of sizeable social or economic impact on the buyer if the purchase was a good or a poor decision. Example of small Vs big being a $14.83 LED flashlight that was impulse purchased at Walmart Vs. a $24,995 Toyota Prius that was carefully researched prior to the purchase.

    The book is dated, but is covering arguably timeless concepts of selling that would benefit anyone who sells services or products for a living.

    6 of 10 people found this review helpful
  • The Ultimate Sales Machine

    • UNABRIDGED (9 hrs and 14 mins)
    • By Chet Holmes
    • Narrated By Anthony Heald
    • Whispersync for Voice-ready
    Overall
    (505)
    Performance
    (184)
    Story
    (178)

    The only lasting way to enhance your productivity and growth is to focus on a handful of basic concepts and repeat them week after week - and teach your staff to do the same. This audiobook explains how to tune up virtually every area of your business systematically, with just a little disciplined focus. Spend an hour per week on each "impact area" of your business, and you will be astonished at how much you can accomplish.

    Sandy says: "Ok if you are selling carpet cleaning services."
    "Wow. Did I say Wow? Just in case I didn't, WOW!"
    Overall

    "I probably would've skipped this book if it had not been recommended to me. And that would have been a mistake on my part. Think of the Ultimate Sales Machine as a distillation of numerous other really good books on business and sales. But in the case of this book what you end up with is a great example of the "whole being greater than the sum of the parts".

    One of the major shortcomings I find with business books is that they either focus on a 10,000 foot view or a 100 foot view of how to implement one of those veiws/concepts. The average business book author very rarely has the ability to take the reader back and forth between the two views. With this book Chet Holmes succeeds at giving you BOTH strategic and tactical methods/examples for understanding and implementing the concepts that he covers. I believe that this will be one of the all-time great guides to business.

    7 of 11 people found this review helpful
  • Microtrends: The Small Forces Behind Tomorrow's Big Changes

    • UNABRIDGED (12 hrs and 31 mins)
    • By Mark J. Penn, E. Kinney Zalesne
    • Narrated By Brett Barry
    Overall
    (267)
    Performance
    (26)
    Story
    (27)

    Mark Penn argues that the biggest trends in America are the Microtrends, the smaller trends that go unnoticed or ignored. With years of experience as one of world's most highly regarded pollsters, Penn identifies the new microtrends sweeping the world, such as "Single Women by Choice" and "Sun Haters". Microtrends highlights everything from religion to politics, from leisure pursuits to relationships and will take the listener into the worlds of polling, targeting, and psychographic analysis.

    Grego says: "Interesting ideas, but fell asleep"
    "Even keeled, analytical and insightful."
    Overall

    I like patterns. No, let me say that again. I REALLY like patterns. The problem with trending macro views of social changes and cultural shifts is that you tend to be drawn to the obvious and overlook the small stuff. And when it comes to people there is no small stuff.

    Microtrends points out, with great detail, over 25 trends that are growing in and outside the US. I have to say I did read this book with some apprehension given that it was written prior to the economic downturn, but I also approached it with the mindset of let's see what I can spot that still holds true. I am now curious as to how the economy will affect some of the emerging trends detailed in this book or possibly not affect them at all. I have my hunches but only time will tell. Hopefully Mark Penn will tell us about the impact the economy had on existing micro trends in a before and after comparison and possible trends the down economy spawned.

    This was a surprisingly outstanding book and I highly recommend it to anyone who wants to learn more about our changing society. I don't think I will watch a TV car ad or walk into a BestBuy without the thinking of what I learned in this book.

    1 of 1 people found this review helpful
  • Blink: The Power of Thinking Without Thinking

    • UNABRIDGED (7 hrs and 43 mins)
    • By Malcolm Gladwell
    • Narrated By Malcolm Gladwell
    • Whispersync for Voice-ready
    Overall
    (7012)
    Performance
    (1818)
    Story
    (1807)

    In his landmark best seller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant, in the blink of an eye, that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept?

    Liz says: "encore!"
    "Part of the MUST READ series on how we think"
    Overall

    It is somewhat less technical than How We Decide but gives different examples of the conscious decision making process vs. the unconscious process. Allows the reader to gain an understanding that while you are heavily influenced by environmental stimuli and data we are consciously unaware of, we can train our conscious mind to identify those influences and adapt/compensate for them. There is a part that even goes into mind reading (no joke). This is a must read for humans.

    6 of 6 people found this review helpful
  • Groundswell: Winning in a World Transformed by Social Technologies

    • UNABRIDGED (8 hrs and 17 mins)
    • By Charlene Li, Josh Bernoff
    • Narrated By Josh Bernoff
    Overall
    (222)
    Performance
    (34)
    Story
    (34)

    A groundswell is sweeping through your customers. Right now, they are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon - the groundswell - that has created a permanent shift in the way the world works. Most companies see it as a threat. It's time to see it an opportunity.

    Justin says: "I tried...so help me I tried."
    "I tried...so help me I tried."
    Overall

    This book covers great material and is extremely thorough. But DO NOT buy the audio version. I am an unabridged audio book fanatic and I find that once in a while an author can read the material and pull it off (Michael Gerber and Jeff Jarvis for example).

    I am sorry to be this blunt but I feel like I wasted money on this audio purchase. The biggest part of an audio book’s quality is its narration and this audio books narration should have been done by a professional narrator, not the author.

    I would read this one not listen to it.

    8 of 8 people found this review helpful

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