It gives both the reason why you need to do something and also what to avoid and what not to do. We were guilty of a few things and have now changes our sales strategy.
PRICING - Enough with discounting. Yes, of course there is a discount if you buy quantity and if you have 50 outlets as apposed to 1. But all those prices have now been SET. So all accounts with 50 outlets getting 10 widgets pay the same price. "Our prices are fair but firm".
This is my fist audio, I have read a number of them.
A must read for anyone coming out of academia and getting their first job.
Much easier to translate into business scenarios than by just reading "The Art of War" itself.
Give more business example from more companies, and use both mom & pop size companies all the way up to G.E.
Yes as a short series 5 - 6 episodes, one on each chapter.
It was good, but could have been great if thought out better.
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