If you are looking for the essentials on blogs, SEO, social networks, content generation and everything else about marketing on the internet this book has it all and more. It is not an academic treatment of the topics, but is more of a hands-on A to Z guide on all aspects. It is clear these guys have been doing this in the trenches for sometime. It is rare I finish a book feeling like I have tools right now I can put into action, this book did that for me. As for the reader, the voice did not bother me at all. I almost did not buy the book because of those reviews. I am very happy I did.
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