This is the second audio book I've listened to by Michael Shermer, the first was WHY PEOPLE BELIEVE WEIRD THINGS which I HIGHLY RECOMMEND and got me more interested in skepticism and science. It is very evident this book is abridged because I really wanted it to be longer and it seems like material is missing.
I consider myself a "layman" when it comes to science and Shermer's writing is much easier to comprehend than Richard Dawkins.
This book receives three stars because this subject matter could have been doubled in length and topics covered could have been expanded. I REALLY wanted MORE information on how to promote science in the U.S. and examples of how ID followers hypocrisy when it comes to health, medical, and education (ex. since churches have so much money why don't they start their own schools instead of "wedging" their beliefs into the public system)
Well worth your time and encourages me to listen to his other books.
I'm into the third part of this book and it is an endurance test. I've read and listen to other books on Apple and Steve Jobs that are far more interesting. This book just goes nowhere and stories are instantly forgetable.
Although I enjoyed this book and is one of the better critical thinking books out there (actually interesting and not too long headed) I wanted more out of it. There just wasn't enough practical methods of dealing with looney religious wackos.
It boils down to marketing, exposure, and keeping an audiences attention. It's about image and not what you say. This is where skeptics miss the mark every time. It's sad really when geek culture is so relevant nowadays but at least this book is a spark of hope.
Useful information presented in an enjoyable manner. Would give it a listen to again but the plugging of his website and services annoyed me at times.
Useful information that isn't far fetched or ridiculous.
no characters in it.
Useful information for micro businesses with out the
the story examples given in this book are long and drawn out, not much in this book kept my attention, at time I was bearing with it just to get to the next chapter. This book could have been abridged.
Make it shorter.
It was adequate.
Not really since I read Jon Ronson's recent book on the same subject and he tackled it far better and kept it interesting.
Not something I would listen to again.
One thing that skeptics just can't seem to grasp is how to keep someone's attention and get it to stick. It has a lot to do with poor marketing skills and this book GREATLY suffers from it. Although the information is very nice, it is so long winded and INCREDIBLY boring to listen to. Seriously I am barely into two hours and there are 25 hours to go!!!! This is an endurance test rather than words to live by.
This book has the right intentions with the WRONG execution. If skeptics/humanists/whatever want people to listen they are going to have to realize it should be entertaining and enjoyable instead of pompous and trite. This book does not offer that.
I love Jon Ronspon's work and this continues the trend. One of the best investigative journalists that keeps a story INTERESTING. He lost me a couple times but he tends to wander off in all his books but it's not a distraction. Great topic and very thought provoking insight.
I could listen to John Waters everyday and I wish he had a daily podcast. He reveals such amazing obscure films, books, and performers that often go without credit. There were quite a few times I laughed out loud listening to this and it's like he's talking to you instead of reading. Even the books he talked about which I'm not interested in reading kept me listening. Hopefully he'll release his previous books in audio format. He's got such a great passion for all things the general public calls "bad taste" or makes them aware of it with his own flair.
...and you won't find it here. This book lacks any sort of credibility. The author nit-picks studies for information he is looking for in order to support the title of this book. I found myself either bored or having a "you've got to be kidding me" moment while listening to this. This book will not enhance any sort of business skills or generate thought provoking innovation.
don't get me wrong...I love Jesse Ventura and his books but all this conspiracy stuff is taking away his credibility. I would rather have his opinion of these documents and research behind them rather than listening to someone read these boring documents. Kind of a lazy effort and it shows.
I used to watch THE BIG IDEA religiously (and was on it twice ;) Donny tells it like it is in total realism without all "THE SECRET" or worthless delusional positive thinking books out there. I really miss the show and this is the "nuts and bolts" of what it was all about.
Although Donny comes from wealth the stories he presents of those that struggled to be successful and how they did it is incredibly inspiring.
I wish this book was even longer. Get rid of those books that tell you how to wish for success without any reality based info and get your ideas going by listening to this. Hope he does a follow up, I'll be first on the list to get it.
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