I know Seth is hugely popular, but I was disappointed with this book even though I loved All Marketers Are Liars (good book, poor title). It felt like a series of single sentence, pop, 'edicts of wisdom' that were suppose to transform my world upon hearing them (it's a tough act to sound like God AND be as creditable). His intro floats lots of names, but he used surprisingly few quoted statements. I feel Alan G. Robinson's Corporate Creativity was much better at explaining how to discover purple cows (which Seth now says is not enough to be 'remarkable'???).
The "E" is entrepreneur, not electronic or internet. A must read for experts in their field who become self-employed but find it difficult to expand their business SOLIDLY beyond themselves. It's amazingly empathetic while sternly rethreading your perspective.
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