If you walk into a book store, you will probably find this book in the "Business" Section. The title of the book somehow also appeals to people looking for a 'Business-Type' Book - both actually being a shame, because Brandwashed should be mandatory reading/listening for any modern consumer.
Matrin Lindstrom takes you through an almost endless number of scenarios, all written with authority and a good sence of humour, where you as consumer (or your spouce or children) is left to the mercy of modern marketing.
It is also very facinating to learn about the huge efforts Brands and marketers takes, to get you "hooked" on their brand.
The only Topic I can come up with, that Martin Lindstrom leaves unmentioned is Religion - but that might also be a bit too controversial for the US Market.
If nothing else, Martin demonstrates exactly why he is in the Champions League among marketers - Well Done!
After reading or listening to this book, shopping will never be the same again (at least as long as you can remember the 1000+ subtle ways you are manipulated every minute you are in the world of consumation).
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