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Michael

Denmark

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  • Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

    • UNABRIDGED (10 hrs and 39 mins)
    • By Martin Lindstrom
    • Narrated By Dan Woren
    • Whispersync for Voice-ready
    Overall
    (162)
    Performance
    (134)
    Story
    (131)

    From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.

    Doug says: "The Conspiracy Against Our Subconscious"
    "Mandatory for any consumer (and their offspring!)"
    Overall
    Performance
    Story

    If you walk into a book store, you will probably find this book in the "Business" Section. The title of the book somehow also appeals to people looking for a 'Business-Type' Book - both actually being a shame, because Brandwashed should be mandatory reading/listening for any modern consumer.

    Matrin Lindstrom takes you through an almost endless number of scenarios, all written with authority and a good sence of humour, where you as consumer (or your spouce or children) is left to the mercy of modern marketing.

    It is also very facinating to learn about the huge efforts Brands and marketers takes, to get you "hooked" on their brand.

    The only Topic I can come up with, that Martin Lindstrom leaves unmentioned is Religion - but that might also be a bit too controversial for the US Market.

    If nothing else, Martin demonstrates exactly why he is in the Champions League among marketers - Well Done!

    After reading or listening to this book, shopping will never be the same again (at least as long as you can remember the 1000+ subtle ways you are manipulated every minute you are in the world of consumation).

    0 of 0 people found this review helpful

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