Another book that takes other peoples research and uses it to prove things that we already know. Gladwell is the only who can do it and make it interesting this really hard to listen to.
Lots of fun to listen to and really makes you think.
The big idea is work harder??? Do you need to buy a book to know that? It is entertaining but get a comedy book if that is what you want. I checked the author out and he has not been a salesman in 20 years. He is just selling himself. I'm not buying.
Far different then the tips and tricks sales books that flood the market place, this book is completely original. The Maverick Method takes a modeling approach and matches it to the terrain of the complex sale. The case studies and strategies are all based on real people who have outsold their competitors, which is incredibly valuable. With the focus of the book being that there is no one way to win a deal, it does not push that there is only one way to sell. The focus of the book is on advanced selling skills and strategies that I have not seen anywhere else, they are easy to learn and make perfect sense. Even if you are an A-Player with twenty years of experience you will be inspired by this book.
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