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Cassandra

Fair Oaks Ranch, TX, United States

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HELPFUL VOTES
  • 1 reviews
  • 1 ratings
  • 6 titles in library
  • 3 purchased in 2014
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  • All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

    • UNABRIDGED (4 hrs and 20 mins)
    • By Seth Godin
    • Narrated By Seth Godin
    • Whispersync for Voice-ready
    Overall
    (752)
    Performance
    (231)
    Story
    (229)

    Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names...and believing it makes it true.

    Oscar says: "Just OK for me."
    "Seth is an Icon"
    Overall
    Performance
    Story
    Where does All Marketers Are Liars rank among all the audiobooks you’ve listened to so far?

    One of the best


    What was one of the most memorable moments of All Marketers Are Liars?

    Seth really breaks down the concept of why people buy.


    If you were to make a film of this book, what would be the tag line be?

    telling stories for avid buyers


    0 of 0 people found this review helpful

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