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Lex

TaipeiTaiwan

5
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  • 1 reviews
  • 3 ratings
  • 40 titles in library
  • 0 purchased in 2014
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  • The Search: How Google & Its Rivals Rewrote the Rules of Business & Transformed Our Culture

    • UNABRIDGED (10 hrs and 4 mins)
    • By John Battelle
    • Narrated By John Battelle
    • Whispersync for Voice-ready
    Overall
    (713)
    Performance
    (156)
    Story
    (154)

    What does the world want? According to John Battelle, a company that answers that question can unlock the most intractable riddles of both business and culture. And for the past few years, that's exactly what Google has been doing.

    T. Goss says: "Trevor Goss"
    "data of intent"
    Overall

    This book is not about Google eventhough the search action is synonymous with Google which truely is a "cultural revolution". The book's concept of "Data of Intent" is really the crux of this digital revolution. I highly recommend this book since it shows the future of this revolution and clearly demonstate its exploding consequences if we cannot fully manage it. I really enjoy it as it brings to my attention the consequence of the post internet bubble and that there is something powerful left standing after the fall out.

    5 of 6 people found this review helpful

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