This book is not about Google eventhough the search action is synonymous with Google which truely is a "cultural revolution". The book's concept of "Data of Intent" is really the crux of this digital revolution. I highly recommend this book since it shows the future of this revolution and clearly demonstate its exploding consequences if we cannot fully manage it. I really enjoy it as it brings to my attention the consequence of the post internet bubble and that there is something powerful left standing after the fall out.
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