The author uses micro economics to take a broad swipe at many ideas people hold true based on "conventional wisdom." If you don't like your basic beliefs challenged then this book is not for you. On the other hand if you prefer an informed view of the world you should enjoy the eye opening examples of how wrong conventional wisdom can be.
I thought the first 3/4 of the book was very good. I found the last quarter on naming conventions of children to be too much information on a topic of limited interest.
I've listened to articles on the same subject from both Science News (SN) and Scientific American (SA)from Audio Books. My experience is that articles come out a month or two earlier on SA, and in greater depth than SN articles. On the other hand SN covers a greater breadth of subjects. If you've ever read a paper SA magazine you know how integral the pictures, illustrations and graphs are for conveying the full content of an article. A picture is worth a thousand words, and the audio version of SA doesn't acknowledge they even exist. The SN articles are at the right level of detail for the audio format.
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