Skip the abridged version of this book! I wasn't crazy about it, then decided to give the unabrdged version a chance and I'm SO glad I did. It's a superb book when read in full. I'd rate it 5 stars.
I loved this book. I learned so much from it even though I'm not involved in retailing (but I'm in advertising). It's very well-written, has many amazing insights, and is also a really entertaining listen. The narrator does a great job.
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