Very helpful book giving insight into how to use social media to establish and grow relationships with customers. Not only does it it provide insight into how the younger generation uses it as a tool, it also provides insights into how to develop your own strategy. Great book!
Loved this book. I need to read it once a year and need to make more mistakes!!
Great concept and great examples. My thought is that the Blue Ocean Strategy is like the hedgehog concept from Jim Collin's book Good to Great - but gives a great tool (strategy map) to help determine exactly how to establish your strategy. Overall, good book and I would recommend for other looking for a way to differentiate their services from their competition's.
Interesting that he predicted exactly what some companies needed to do (IBM). Will also be interesting to see how his take on cable/telephone plays out.
One great takeway for me - always be in front of the market for your products. Paraphrased in my words... if anyone is going to put your product out of business, let it be a new version that you develop.
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