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William

Atlanta, Ga, United States | Member Since 2012

2
HELPFUL VOTES
  • 4 reviews
  • 4 ratings
  • 87 titles in library
  • 23 purchased in 2014
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  • Socialnomics: How Social Media Transforms the Way We Live and Do Business

    • UNABRIDGED (8 hrs and 19 mins)
    • By Erik Qualman
    • Narrated By Nick Sullivan
    Overall
    (89)
    Performance
    (30)
    Story
    (27)

    Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.

    G. House Sr. says: "Solid primer for a newbie; otherwise skip it"
    "Great insight into social media strategy"
    Overall
    Performance
    Story

    Very helpful book giving insight into how to use social media to establish and grow relationships with customers. Not only does it it provide insight into how the younger generation uses it as a tool, it also provides insights into how to develop your own strategy. Great book!

    0 of 0 people found this review helpful
  • Failing Forward

    • ABRIDGED (2 hrs and 47 mins)
    • By John C. Maxwell
    • Narrated By John C. Maxwell
    Overall
    (315)
    Performance
    (115)
    Story
    (118)

    It seems that some people are born to achieve anything they want. Some would say they are lucky, are blessed, or have the Midas touch. But what truly is the reason for their success? New York Times best selling author John C. Maxwell has the answer: The difference between average people and achieving people is their perception of and response to failure.

    Francine says: "Life-changing perspective"
    "If at first you succeed, try something harder!"
    Overall
    Performance
    Story

    Loved this book. I need to read it once a year and need to make more mistakes!!

    1 of 1 people found this review helpful
  • Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

    • UNABRIDGED (6 hrs and 32 mins)
    • By W. Chan Kim, Renee Mauborgne
    • Narrated By Grover Gardner
    • Whispersync for Voice-ready
    Overall
    (877)
    Performance
    (379)
    Story
    (380)

    In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

    Robert says: "Get the actual book"
    "Hedgehog on steroids"
    Overall
    Performance
    Story

    Great concept and great examples. My thought is that the Blue Ocean Strategy is like the hedgehog concept from Jim Collin's book Good to Great - but gives a great tool (strategy map) to help determine exactly how to establish your strategy. Overall, good book and I would recommend for other looking for a way to differentiate their services from their competition's.

    1 of 1 people found this review helpful
  • Focus: The Future of Your Company Depends on It

    • ABRIDGED (3 hrs)
    • By Al Ries
    • Narrated By Al Ries
    Overall
    (29)
    Performance
    (8)
    Story
    (8)

    If your company has lost the focus it once had, here are clear solutions for moving your organization back to its key service and discarding everything else. Ries, coauthor of The 22 Immutable Laws of Marketing, gives clear examples from a variety of industries and demonstrates how crucial focus can be.

    William says: "Sound fundamentals"
    "Sound fundamentals"
    Overall
    Performance
    Story

    Interesting that he predicted exactly what some companies needed to do (IBM). Will also be interesting to see how his take on cable/telephone plays out.

    One great takeway for me - always be in front of the market for your products. Paraphrased in my words... if anyone is going to put your product out of business, let it be a new version that you develop.

    0 of 0 people found this review helpful

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