I enjoyed this book, though it would have been better in unabridged format. The many exercises simply don't suit themselves to audio book format. It's just too hard to concentrate on them when you're in traffic or doing your workout or whatever activity you're engaged in. You really need to view them on paper and work with them in more traditional ways. Without the exercises, this is still valuable material, if perhaps a little dry.
This audiobook does a wonderful job of telling the true story of Frank Abignail Jr., with great narration and delightful honesty by the author. As a result, it fills in many of the gaps and false impressions left by the movie version, such as the truth of his time in a French prison. Unfortunately, the ending is abruptly cut off.
It's high time that conservatives fought back against the constant stream of liberal deceit that fills the pages of newspapers and textbooks. Ann is delightfully frank and doesn't hold back any punches. Her work is well researched and delivered with a credible narration style. She occasionally draws conclusions that are a little contrived, but that's a minor flaw in an otherwise excellent work that needs to be read if only to provide balance to the drivel fed to Americans through the massively liberal-controlled media.
This book presents a strong, compelling argument for the need to differentiate your brand from others, with many examples to prove the author's points. Relevant to our modern business climate and engaging all the way to the end. The kind of thing you'll listen to more than once if you're involved in marketing, advertising, or brand building.
This parable approach is interesting in book form, but it becomes too much of an airy fairy tale when narrated. Predictable from the start, overly simplistic and far too idealistic. This kind of approach worked well in the 80s and 90s but our culture has moved beyond it into more sophisticated needs. I've enjoyed other stuff by these authors but this was unrewarding as an audio book.
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