Very well written, the book describes in a very well organized and illustrated manner the evolution of retailing to the present days and ilustratesthe strategies and tools used by world leading companies in the pursuit and development of customer centered strategies.
The book brings to mind a complete description from early stages of analytics usage within the enterprises and public organizations to recent cases of companies that take advantage of advanced tools and techniques of information management for the expansion and improvement of business.
I recommend for those seeking a general understanding of the context of the use of this management model but it is limited to the purpose of a more technical (how to do) approach.
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